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Punctuation. Grammar. Proofreading. Is that all there is to editing? Not in my book. Or yours either. Just like writing, there is an art and science to editing. The science is the technical stuff. And that’s important. The artistic side of editing is tone, voice and style. Quick lesson to clarify:

Tone is expressed by use of syntax, point of view, diction, and the level of formality in writing. Is this business correspondence, a fundraising pitch or something more entertaining? Voice is the distinct personality, style, or point of view of a piece of writing or any other creative work. A style reveals both the writer’s personality and voice, but it also shows how he or she perceives the audience.

“It is very difficult to find an editor who is effective at suggesting technical changes as well as content enhancements. Cheryl excels in both areas without overstepping.” ~ Steve Simon, author 

These elements plus content evaluation are the formula for successful editing. The best way to evaluate content is to take on the role of the intended recipient. Ask the critical questions: Is the message clear? Is there logical sequence? Is it long enough to cover the subject and short enough to keep it interesting? Looking through this lens is how I see what might be missing or needs to be expanded for improved understanding of your message.

“Cheryl was clearly committed to understanding my work, providing keen insight to refresh my ‘tired’ website.” ~ Gabrielle Adele, Intuitive Coach

One more thing to remember about editing—it’s quality over quantity. That means I make your words count, make them earn the right to be on the page– the pages of your books, marketing communications, blogs, magazines articles, speeches, business correspondence and website content. If you want, I will write them for you. Either way, the Word Ninja is here for you. Click here to contact me.

How is this for editing?

Hemingway wrote his memoir in six words: “For sale: baby shoes, never worn.”

Here is mine: Love my life created with imagination.

Want to try it?  Tell me your story in six words…or use as many as you would like…I would love to hear from you.  Click here.